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Trademark Valet

Decisions · du Pont factor

Factor 8: Length of concurrent use without actual confusion

5 of the 38 records in this library that code du Pont factors carry a finding on this factor. A finding may be neutral, weigh for or against confusion, or drive the result; each row shows the coded weight and what the Board found. Read the guide to this factor →

All 28 industries
By du Pont factor
By posture
DecisionResultWeightWhat the Board found
In re Jason Jimenez
2025 · GASPER ROOFING (standard characters; ROOFING disclaimed; registration sought under Section 2(f) as to the entirety of the mark)
Refusal reversedNeutralConsidered jointly with the actual-confusion factor above in response to Applicant's argument; the Board deemed this factor neutral for the same reasons, since the Examining Attorney bears no burden to adduce evidence of an absence of confusion during concurrent use in an ex parte appeal..
In re Coventya
2025 · FINIGARD
Refusal affirmedNeutralNo evidence showed how long or under what conditions the two marks actually coexisted in the U.S. market.
In re WeGrow Germany GmbH
2025 · WeGrow (stylized with leaf design)
Refusal upheld for the Class 31 plantsNeutralThe narrowness of the registrant's goods did not weigh against confusion.
In re Guild Mortgage Company
2020 · GUILD MORTGAGE COMPANY and design (three lines above IL)
Refusal upheldNeutralMore than forty years of concurrent use 126 miles apart was not backed by evidence of meaningful marketplace overlap, so the absence of reported confusion carried little weight in this ex parte posture.
In re Integrated Embedded (d/b/a Barr Group)
2016 · BARR GROUP (standard characters; GROUP disclaimed)
The USPTO's refusal to register the name BARR GROUP for IT training, engineering, and…NeutralClient-sophistication evidence made this factor neutral or only slightly helpful to the applicant.

Counts describe this curated library as of its coding date, not all TTAB decisions. Consolidated proceedings can appear once per application.

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