Decisions · 87187215
In re Vox Populi Registry Ltd.
Serial No. 87187215 · Decided 2020-10-29 · Other
What happened
The Board also upheld the refusal to register .SUCKS shown in a retro, pixelated ‘LED display’ style font for domain registry services, finding the special lettering was too ordinary looking to turn the non-brand term .SUCKS into a recognizable brand name.
The marks
Applicant
.SUCKS displayed in a stylized "font suggesting an LED display" (retro pixelated font resembling early CRT computer-screen lettering)
"Domain registry operator services related to the gTLD in the mark," in International Class 42
Why this decision is significant
Companion precedential holding applying the Cordua/Cosmetic Factory stylization-sufficiency standard to a retro pixelated gTLD mark, clarifying that an antiquated but ordinary font design does not create a commercial impression separate from an unregistrable literal element absent a Section 2(f) claim.
Research significance is Trademark Valet's editorial rating of how useful a decision is to practitioners. It is not a statement of precedential weight — that is the separate Precedential field, which comes from the Board.
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The original record
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