Decisions · 79288888
In re Zuma Array Limited
Serial No. 79288888 · Decided 2022-08-09 · Other
What happened
Refusal upheld — SMART BEZEL merely describes Zuma Array’s electronic sensor modules, which the company’s own website presents as smart bezels, so the wording cannot be registered as a brand.
The marks
Applicant
SMART BEZEL
Electronic sensor modules for controlling and integrating home automation systems, including lighting and thermal control apparatus, energy control devices and household appliances, smart plugs, smart sockets for electric lights, electric appliances and smart switches, audio and loudspeakers, alarms and other security control apparatus and home monitoring equipment; electronic sensor modules for controlling and integrating smart lighting systems and smart heating systems; component parts and fittings for the aforesaid goods
Why this decision is significant
Precedential 2(e)(1) affirmance notable for resting on the applicant’s own website, which described the sensor modules as literally smart bezels — a clean illustration that an applicant’s own materials can prove descriptiveness of a SMART-formative compound.
Research significance is Trademark Valet's editorial rating of how useful a decision is to practitioners. It is not a statement of precedential weight — that is the separate Precedential field, which comes from the Board.
Related decisions
In re Advanced New Technologies Co., Ltd.
The Board refused registration of ZHIMA because the applicant would not add a required statement translating the word (evidence showed ZHIMA is the Chinese word for ‘sesame,’ used across…
86832288 · 2023-01-12 · ZHIMA
In re Vox Populi Registry Ltd.
The Board upheld the refusal to register the plain word mark .SUCKS for domain registry and domain-name-registration services, finding that consumers see .SUCKS as just another web-address…
86700941 · 2020-10-29 · .SUCKS (standard characters)
In re Vox Populi Registry Ltd.
The Board also upheld the refusal to register .SUCKS shown in a retro, pixelated ‘LED display’ style font for domain registry services, finding the special lettering was too ordinary…
87187215 · 2020-10-29 · .SUCKS displayed in a stylized "font suggesting an LED display" (retro pixelated font resembling early CRT computer-screen lettering)
Refusal affirmed
In re AC Webconnecting Holding B.V.
The Board held that .CAM (in plain text) cannot be registered even on the Supplemental Register for webcam-related business, telecommunication and entertainment services, because consumers…
85635277 · 2020-09-15 · .CAM (standard characters)
The original record
Read the opinion and every filing on the Board's own docket. The summary above is our paraphrase, not a quotation from the opinion. The opinion is the authority.
Who checked this
Not yet reviewed by an attorney. This summary is generated from coded data, and it says so until a lawyer has read it.
Provenance — Generated from database rows without re-reading the opinion.
General information about how trademark law works. It is not legal advice about your situation, and reading it does not make anyone your lawyer.