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Trademark Valet

Decisions · 86700941

PrecedentialLandmarkNo later change on its docket

In re Vox Populi Registry Ltd.

Serial No. 86700941 · Decided 2020-10-29 · Other

What happened

The Board upheld the refusal to register the plain word mark .SUCKS for domain registry and domain-name-registration services, finding that consumers see .SUCKS as just another web-address ending rather than as a brand name identifying who is providing the service.

The marks

Applicant

.SUCKS (standard characters)

"Domain registry operator services related to the gTLD in the mark," in International Class 42; and "Domain name registration services featuring the gTLD in the mark; registration of domain names for identification of users on a global computer network featuring the gTLD in the mark," in International Class 45

Why this decision is significant

Precedential opinion establishing how the Board applies the failure-to-function/gTLD framework from TMEP 1215.02(d) and In re AC Webconnecting to a real registry operator’s own bare gTLD mark, including how it weighs interested-party declarations and third-party gTLD-use evidence.

Research significance is Trademark Valet's editorial rating of how useful a decision is to practitioners. It is not a statement of precedential weight — that is the separate Precedential field, which comes from the Board.

Related decisions

The original record

Read the opinion and every filing on the Board's own docket. The summary above is our paraphrase, not a quotation from the opinion. The opinion is the authority.

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