Decisions · 86832288
In re Advanced New Technologies Co., Ltd.
Serial No. 86832288 · Decided 2023-01-12 · Other
What happened
The Board refused registration of ZHIMA because the applicant would not add a required statement translating the word (evidence showed ZHIMA is the Chinese word for ‘sesame,’ used across many of the applicant’s own and third parties' goods and services).
The marks
Applicant
ZHIMA
A wide variety of goods and services in International Classes 9, 16, 35, 36, 38, 39, 41, 42, and 45
Why this decision is significant
Precedential application of the Trademark Rule 2.32(a)(9) translation-statement requirement: extensive third-party and applicant use of ZHIMA as the transliteration of the Chinese word for ‘sesame’ defeated the claim that the term is a coined word needing no translation.
Research significance is Trademark Valet's editorial rating of how useful a decision is to practitioners. It is not a statement of precedential weight — that is the separate Precedential field, which comes from the Board.
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The original record
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