Decisions · 86040656
In re Mr. Recipe, LLC
Serial No. 86040656 · Decided 2016-03-18 · Section 2(d) Ex Parte Appeal
What happened
Refusal upheld — JAWS DEVOUR YOUR HUNGER for a cooking-video streaming channel was blocked by the famous JAWS movie mark, which dominates the slogan as its first word while DEVOUR YOUR HUNGER only reinforces the shark image.
The marks
Applicant
JAWS DEVOUR YOUR HUNGER
Entertainment, namely, streaming of audiovisual material via an Internet channel providing programming related to cooking
Cited registration
JAWS
video recordings in all formats all featuring motion pictures
How the marks compared
| Dimension | Finding | What the Board said |
|---|---|---|
| sound | Similar | JAWS leads the slogan. |
| appearance | Similar | The famous mark is incorporated in full as the first word. |
| meaning | Similar | DEVOUR YOUR HUNGER reinforces the shark connotation of JAWS. |
| commercial impression | Similar | JAWS dominates the overall impression. |
The Board found the slogan similar to JAWS in appearance, sound, connotation, and commercial impression, with the famous mark as its dominant element.
du Pont factors that bore on the outcome
| # | Factor | Weight | What the Board found |
|---|---|---|---|
| 1 | Similarity of the marks | Favored Refusal | The slogan incorporates the famous JAWS in full as its dominant first word. |
| 2 | Relatedness of the goods or services | Favored Refusal | Streaming a cooking-focused internet channel is related to motion-picture video recordings. |
| 5 | Fame of the prior mark | Favored Refusal | The cited JAWS mark’s proven fame weighed heavily against registration. |
| 6 | Number and nature of similar marks in use | Favored Refusal | No significant third-party use narrowed the famous mark’s broad scope. |
Why this decision is significant
Companion application decided in the same precedential opinion as JAWS (86040643): the famous JAWS is the dominant first word of the slogan JAWS DEVOUR YOUR HUNGER, whose remaining words reinforce the shark connotation. Cluster shares the Landmark rating for the fame-in-ex-parte framework.
Research significance is Trademark Valet's editorial rating of how useful a decision is to practitioners. It is not a statement of precedential weight — that is the separate Precedential field, which comes from the Board.
Related decisions
Refusals affirmed for both applications
In re Mr. Recipe, LLC
The Board blocked Mr. Recipe’s JAWS mark for an internet channel streaming cooking programs because it is identical to the famous registered JAWS mark for motion-picture video recordings…
86040643 and 86040656 · 2016-03-18 · JAWS v. JAWS
Refusal affirmed
In re Lasertec Corporation
Because Lasertec’s GALOIS mark for semiconductor wafer inspection machines is identical to the registered GALOIS mark for cameras and scanners, and the evidence showed those products work…
79358845 · 2026-03-16 · GALOIS v. GALOIS
Refusal affirmed
In re Robert Sulic
The Board found Robert Sulic’s BLACK SWAN vodka mark identical to the registered BLACK SWAN mark for wines, and because vodka and wine are related drinks sold through overlapping channels…
79375327 · 2026-01-07 · BLACK SWAN v. BLACK SWAN
Refusal affirmed
In re Robert Sulic
The Board found Robert Sulic’s BLACK SWAN VODKA label (castle, mountains, and swan design) confusingly similar to the registered BLACK SWAN mark for wines; the swan picture just reinforces…
79375609 · 2026-01-07 · BLACK SWAN VODKA & design v. BLACK SWAN
The original record
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