Decisions · Application Serial No. 87054849
In re Guaranteed Rate, Inc.
Application Serial No. 87054849 · Decided 2020-07-30 · Other
What happened
The Board refused the GUARANTEED RATE logo (grey and white words on a red downward arrow) unless the company gives up exclusive rights to the words ‘Guaranteed Rate’ — if it files that disclaimer within 30 days, the logo application can move forward to registration.
The marks
Applicant
GUARANTEED RATE and design - the word "GUARANTEED" in grey and "RATE" in white, where the word "RATE" appears on a red arrow pointing down; the colors grey, red and white claimed as a feature of the mark; acquired distinctiveness claimed under Section 2(f) as to the term "Guaranteed Rate"
"Financial services, namely, mortgage refinancing; mortgage banking; mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; mortgage brokerage; mortgage lending; mortgage refinancing," in Class 36 (referred to collectively in the opinion as "mortgage lending services")
Why this decision is significant
Companion application in the Guaranteed Rate cluster — illustrates the Rule 2.142(g) mechanism allowing a design-plus-words application to proceed if the descriptive wording is disclaimed within thirty days.
Research significance is Trademark Valet's editorial rating of how useful a decision is to practitioners. It is not a statement of precedential weight — that is the separate Precedential field, which comes from the Board.
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The original record
Read the opinion and every filing on the Board's own docket. The summary above is our paraphrase, not a quotation from the opinion. The opinion is the authority.
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