Decisions · 85662420
In re Hollywood Lawyers Online
Serial No. 85662420 · Decided 2014-05-02 · Other
What happened
Refusal upheld — HOLLYWOOD LAWYERS ONLINE primarily describes where the attorney-referral and video-directory services come from (Hollywood, California), and the entertainment-industry connotation did not overcome the geographic meaning.
The marks
Applicant
HOLLYWOOD LAWYERS ONLINE
Attorney referrals; providing a web site featuring business information in the form of audio and video interviews, transcripts and other educational materials; providing an online video business directory
Why this decision is significant
Precedential 2(e)(2) affirmance applying the two-prong geographic test to a place name with a famous secondary connotation: HOLLYWOOD’s entertainment-industry aura did not displace its primary geographic significance for services actually rendered there.
Research significance is Trademark Valet's editorial rating of how useful a decision is to practitioners. It is not a statement of precedential weight — that is the separate Precedential field, which comes from the Board.
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The original record
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