Decisions · 87444846
In re The Consumer Protection Firm PLLC
Serial No. 87444846 · Decided 2021-03-02 · Other
What happened
The Board found the wording in this law firm’s colorful square logo, THE CONSUMER PROTECTION FIRM.COM, was simply the common name for consumer-protection legal services rather than a brand, but held the surrounding design (colors, stacked words, square border) was not proven to be equally generic, so registration was refused only unless the firm adds a disclaimer of the generic wording within 30 days.
The marks
Applicant
THE CONSUMER PROTECTION FIRM.COM & Design ("Applicant's Proposed Word-and-Design Mark") -- a square outlined in navy blue containing the words "THE CONSUMER PROTECTION FIRM.COM" vertically stacked; "THE" in green above "CONSUMER" in navy blue above "PROTECTION" in red above "FIRM.COM," with "FIRM" in green and "COM" in yellow separated by a yellow period; colors green, navy blue, red, and yellow claimed; "Firm.com" disclaimed
"Legal services," in International Class 45
Why this decision is significant
Precedential decision applying the Supreme Court’s newly-issued Booking.com framework to a ‘generic.com’ composite mark and clarifying that a design mark’s non-literal elements (color, stylization, stacking, border) must be separately shown generic, giving important guidance on partial-genericness outcomes for word-and-design marks.
Research significance is Trademark Valet's editorial rating of how useful a decision is to practitioners. It is not a statement of precedential weight — that is the separate Precedential field, which comes from the Board.
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The original record
Read the opinion and every filing on the Board's own docket. The summary above is our paraphrase, not a quotation from the opinion. The opinion is the authority.
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