Decisions · Opposition No. 91272200
El Roblar Investment Property LLC v. Bianca Roe
Opposition No. 91272200 · Decided 2025-09-22 · Opposition
What happened
Opposition sustained — the Board blocked Bianca Roe’s registration of THE HOTEL EL ROBLAR for hotel services because she had no real intention to use the name when she filed, having offered to sell all her Hotel El Roblar web domains and social media accounts to the Ojai hotel’s new owner weeks earlier.
The marks
Applicant
THE HOTEL EL ROBLAR
Hotel services
Opposer's mark
Hotel El Roblar (opposer's planned hotel name; no registration)
Planned luxury hotel services at the historic Hotel El Roblar property in Ojai, California
Why this decision is significant
First precedential application of Curtin v. United Trademark Holdings (Fed. Cir. 2025) holding that a prospective competitor without proprietary rights is statutorily entitled to bring a Section 1(b) no-bona-fide-intent claim, plus a strong template for proving an ITU application was filed merely to reserve a right using the applicant’s own written admissions.
Research significance is Trademark Valet's editorial rating of how useful a decision is to practitioners. It is not a statement of precedential weight — that is the separate Precedential field, which comes from the Board.
Related decisions
Procedural ruling
Instagram, LLC v. Instagoods Pty Ltd
The Board combined Instagram’s challenge to the INSTAGOODS application with Instagoods' counter-challenge involving INSTA, and let Instagram question two Australian Instagoods executives…
Opposition No. 91266266 · 2023-10-11 · INSTAGOODS
Procedural ruling
Instagoods Pty Ltd v. Instagram, LLC
Instagoods' counter-challenge involving Instagram’s INSTA mark was combined with Instagram’s challenge to INSTAGOODS for shared handling; the schedule was reset and no winner was decided on…
Opposition No. 91285552 · 2023-10-11 · INSTA
Major League Baseball Players Association v. Michael P. Chisena
The Board sustained the MLBPA’s opposition and refused registration of Michael Chisena’s HERE COMES THE JUDGE mark for t-shirts and other clothing, finding that MLBPA licensees sold apparel…
Opposition No. 91240180 · 2023-04-12 · HERE COMES THE JUDGE (standard characters, Serial No. 87528440) v. HERE COMES THE JUDGE and related common-law 'Judge Marks' (pleaded as JUDGE, alone and with other terms) used on licensed Aaron Judge apparel
Major League Baseball Players Association v. Michael P. Chisena
The Board sustained the MLBPA’s opposition and refused registration of Michael Chisena’s ALL RISE mark for t-shirts and other clothing, finding that MLBPA licensees sold ALL RISE apparel…
Opposition No. 91242556 · 2023-04-12 · ALL RISE (standard characters, Serial No. 87528414) v. ALL RISE and related common-law 'Judge Marks' (pleaded as ALL RISE, alone and with other terms) used on licensed Aaron Judge apparel
The original record
Read the opinion and every filing on the Board's own docket. The summary above is our paraphrase, not a quotation from the opinion. The opinion is the authority.
Who checked this
Not yet reviewed by an attorney. This summary is generated from coded data, and it says so until a lawyer has read it.
Provenance — Written from the opinion; research-significance tier confirmed.
General information about how trademark law works. It is not legal advice about your situation, and reading it does not make anyone your lawyer.